Of course, like other areas of cosmetic surgery, I see women who are newly single, due to a marital breakup or death. They are "back on the market." Women who are divorced, and whose bodies have suffered the effects of childbirth, want to look as attractive as possible, mainly for their own sense of confidence. They are working out, toning their bodies, and this is just one of the self-improvement items on their list.
Some women do not want to have their partner's attention wandering. One patient told me, "I was at the racetrack with my boyfriend, and there was no denying that full-chested women caught his eye. I just don't want to have to deal with it."